Bengal Government to sell sarees in USA under the textile brand name Tantuja via Amazon
The West Bengal State Handloom Weavers’ Co-operative Society Limited, selling its products under the brand name, Tantuja, has announced its partnership with Amazon to enter the US market. This is the first expansion of Tantuja into the global stage. Through the e-commerce portal, Tantuja would sell sarees in USA.
Amazon is a pioneer in global e-commerce space with over 20 years of experience.
Tantuja has been selling handloom products crafted by local artisans and weavers of Bengal on the portal since last year. The brand has seen excellent response from customers across the country. This association with Amazon will help the co-operative society satisfy the huge global demand for traditional Indian products.
The West Bengal State Handloom Weavers’ Co-operative Society, after being rejuvenated through the personal initiative of Chief Minister Mamata Banerjee, has enabled thousands of local weavers, artisans and craftsmen to get direct access to customers while ensuring that they get the right value for their offerings.
The Trinamool Congress Government has been giving special thrust to the textile sector of Bengal, which has a huge potential. Among other things, the Biswa Bangla brand has been created as an umbrella brand to sell the textile and handicrafts of the State, through the Biswa Bangla-branded showrooms.